As it has been pointed out in my previous posts, blogging is the latest way to express opinion and communicate information. Blogging may be embraced by the public; however, it is a tad more controversial in the media realm. According to Mike Ward, many journalists are viewing blogs as a threat to mainstream media, and Ward argues that this observation towards blogs has missed the point of what blogs actually stand for.
Ward points out the unlike the traditional types of medium such as print and broadcast, blogging allows a two way method of communication and the “technology never sleeps”. Ward explains this in his own words by stating that blogging is “the publics newly found power to publish information as well as receive it”.
It certainly isn’t just Ward who supports the phenomenon of the blog, many investors have gone to great lengths to ensure they don’t fall behind the investing opportunities that blogging sites provide. Media giant Rupert Murdoch spent $580 million on Myspace.com recently, as these sites have opened up a new empire of advertising opportunities.
One only needs to look at the success of Wikipedia to determine just how other blogging sites will develop, Wikipedia “they now claim more traffic that the CNN website”.
Regardless of whether you have allowed a space for blogging in your life, there is undoubtedly a role for blogs in our media world.
Source: Ward, Mike. 2006, ‘Find a role in the realm of the bloggers’, UK Press Gazette
