Thursday, July 26, 2007

Media convergence


In his article ‘Why and how convergence is emerging’ Stephen Quinn focuses on the social, technological, legal and structural factors which affect media convergence. Once these factors have been considered Quinn looks at how convergence has been developed on a micro and macro level.

The first section of the article that I found particularly interesting was the concept of ‘information overload’. In this fast paced twenty first century our minds are constantly bombarded with advertisements, world news, Australian news, local news and opinions. This long string of information categories is also accompanied by the knowledge we seek to find from the Internet, magazines, books and the lady down the street who likes to fill you in on the latest gossip. Yes, indeed we live in an age when the only way to avoid an information overload is by being extremely selective with the content we store into our brains.

I have never considered that all of the fast paced media convergence occurring is, as Howard Finberg likes to put it a “reflection of society’s move into the information age”. We can now purchase mobile phones that can also act as a camera, video recorder, radio, internet and television and considering the reaction of the public to Apples latest mobile phone (people were camping out in the streets for days to purchase it) society is welcoming media convergence with open arms.


Reference: Quinn, S. 2005, ‘Why and how convergence is emerging’, in Convergent Journalism: the fundamentals of multi-media reporting, New York: Peter Lang.